November 15, 2006

Horror advertising

Permalink | November 15th, 2006

Horror Advertising

Define wrong: an advertisement of what looks like a drowned child placed at the bottom of a children’s pool. That’s taking shockvertising to a whole new, and possibly unacceptable, level…

October 20, 2006

Actresses talk about their first time

Permalink | October 20th, 2006


Actresses get real in front of the camera for this PSA and talk about their first time doing it — voting, that is — and try to entice you, with that age old taken-out-of-context trick, to do the same.

video

October 18, 2006

Dove shows you beauty distorted

Permalink | October 18th, 2006


Yes, you too can be a model…

video

October 17, 2006

PETA promotes dumping dairy

Permalink | October 17th, 2006

PETA

The folks over at PETA are at it again. This time they’ve taken aim at the mothers who feed their children dairy milk, reminding us that the breast is best - if it was good enough for Jesus, it’s good enough for your child … and you for that matter.

pdf

October 13, 2006

Directing cheerleaders

Permalink | October 13th, 2006

Dallas Cheerleader commercial

This is just another in a series of make your own commercials, but this time you get to drag and drop the Dallas Cowboys Cheerleaders. CMT is hoping their venture into the world of user created content will drum up enough talk about their upcoming reality show, Dallas Cowboys Cheerleaders: Making the Team, where the team searches for the next cheerleader.

In what can only be viewed as an attempt to curb the disastrous results seen in other user created “commercials”, a prize is being offered for the best submission — an all-expense paid trip to see the Cowboys play … which almost hits their target audience. It seems to me those participating in this contest would rather meet the cheerleaders themselves, so toss in one or two of them the team as part of the prize and they just might have something.

September 26, 2006

Burger King serves up girls in bikinis

Permalink | September 26th, 2006


Burger King reminds New Zealanders that rugby, beaches, ponies, and girls in bikinis are individually good, but even better together; as is cheese, crispy bacon, premium chicken, and barbecue sauce — brought together in the ultimate combination, the Cheesy Bacon Tendercrisp sandwich.

video

August 2, 2006

VW Rabbit hearts Playboy Bunnies

Permalink | August 2nd, 2006

VW Rabbit and Playboy Bunnies

As a part of its “Rabbit is back” campaign for Volkswagen, MDC Partners’ Crispin Porter + Bogusky said it arranged for the three Playboy Bunnies on the magazine’s September front cover to appear in a reverse angle shot on the back cover ad sporting the Rabbit icon. Polybagged versions of the magazine ship this week, the agency said.

Clad only in their panties, one of the models, Holly Madison, has the red VW Rabbit icon, which has been used in guerrilla outdoor postings in the campaign, as an apparent tattoo on her bare lower back. The copy, including the Playboy logo, is in reverse type, suggesting transparency to the front cover, and reads, “The Volkswagen Rabbit. It’s Back.”

source

July 18, 2006

World Cup 2010 logo gets replaced

Permalink | July 18th, 2006

World Cup 2010 alternate logo

Unhappy with the official FIFA logo for the 2010 World Cup, which has been likened to a frog jumping over a pork chop, Russian ad agency Park decided to go and create an alternate one. In their mission statement Park explains,

FIFA World Cup is the most important sport event for the mankind. The championship is not only sports action. It’s a significant cultural event, a worldwide festival. Each country represents a wonderful performance. It is a performance where each player acts the important role. Someone’s artful as a snake or strong as an elephant, and someone embodies speed, power and stamina like leopard - the symbol of Southern Africa. This animal has inspired PARK to create a new identity of the FIFA World Cup 2010.

It’s unclear what exactly Park’s true intentions are — other than the obvious viral marketing benefits.

source

June 22, 2006

The art of the viral video

Permalink | June 22nd, 2006

Entertainment Weekly

What does it take for a video to go viral? A couple of Entertainment Weekly reporters tried to find out by creating their own video and reporting on their progress.

After receiving advice and hints from people at CollegeHumor, MySpace, Google Video, and AOL Video, as well as comedian Anthony King and a team of Time, Inc lawyers, the two EW reporters went about to produce a short video of themselves smashing a mannequin they adoringly named Becca Kelly.

Despite all of their efforts, to date, the video has been viewed 7,700 times on YouTube and has been called a failure. Perhaps it will go viral now…

May 16, 2006

Check out my breasts (dot com)

Permalink | May 16th, 2006

CheckOutMyBreasts.com

Canadians are trying to raise money and awareness for breast cancer research by selling Target Tees and calling for all Canadians to wear the shirt on Friday, May 26th. The are also trying to educate by means of their (viral) website. So if you feel like checking out her breasts, head to the site; but while it’s (at its core) educational, the site is ultimately NSFW.

[via Adrants]