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Not to be confused with the white powdery stuff, this new energy drink offers what the makers bill as a legal alternative to blow. Doing Cocaine supposedly gives you a better high than any other energy drink on the market — without the lows. The effect, which is claimed to be part chemical and part psychological, hits you with a rush in the first 5 minutes, followed by a caffeine boost 15 minutes later. So just how strong is the drink? It’s claimed to be 350 percent stronger than Red Bull.

Cocaine made its debut at the Fashion Week runway parties, natch, and is slated to sold in select nightclubs in NY.

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