pixelbomb

Unhappy with the official FIFA logo for the 2010 World Cup, which has been likened to a frog jumping over a pork chop, Russian ad agency Park decided to go and create an alternate one. In their mission statement Park explains,

FIFA World Cup is the most important sport event for the mankind. The championship is not only sports action. It’s a significant cultural event, a worldwide festival. Each country represents a wonderful performance. It is a performance where each player acts the important role. Someone’s artful as a snake or strong as an elephant, and someone embodies speed, power and stamina like leopard - the symbol of Southern Africa. This animal has inspired PARK to create a new identity of the FIFA World Cup 2010.

It’s unclear what exactly Park’s true intentions are — other than the obvious viral marketing benefits.

source

This entry was posted on Tuesday, July 18th, 2006 at 11:59 am and is tagged with boobs, commentary, images, viral, web, world cup. You can discuss this entry, share pictures, and more in the pixelbomb forums. Responses are currently closed, but you can click here to generate a trackback url for your own site.