An eggcellent idea

Permalink | July 17th, 2006

CBS egg-vertising

What came first, the chicken or the egg … or the ad? CBS is seeing that blank white egg as the perfect little billboard for their new advertising campaign. More than 35 million eggs will be marked with phrases such as “CSI: Crack the Case on CBS” and “The Class, New Grade-A CBS Comedy”. Available from a grocer near you some time in September, CBS goes on to illustrate the competitiveness of television marketing. And you thought putting ads on the back of womens’ panties were stretching the boundries … when it comes to advertising, nothing is off limits these days — but this one could turn out to be just plain rotten (ha ha).

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