Checkout Google Checkout

Permalink | June 29th, 2006

Google Checkout

Google wants your money … and your credit card information, and your address, and your telephone number. After nearly a year of testing, Google has finally unleashed its new payment service, Google Checkout, which promises to make online shopping more convenient and give advertisers another reason to pour more money into the internet search leader. Although Google denies it, Google Checkout puts direct pressure on the current leader of the pack, PayPal.

Initially, Google’s aim is to make it easier and faster for people to buy products advertised on Google. However, with Starbucks and Buy.com quickly hopping onto the bandwagon, it will only be a matter of time until Checkout expands beyond the Google borders.

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