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What does it take for a video to go viral? A couple of Entertainment Weekly reporters tried to find out by creating their own video and reporting on their progress.

After receiving advice and hints from people at CollegeHumor, MySpace, Google Video, and AOL Video, as well as comedian Anthony King and a team of Time, Inc lawyers, the two EW reporters went about to produce a short video of themselves smashing a mannequin they adoringly named Becca Kelly.

Despite all of their efforts, to date, the video has been viewed 7,700 times on YouTube and has been called a failure. Perhaps it will go viral now…

This entry was posted on Thursday, June 22nd, 2006 at 10:32 am and is tagged with gossip, videos, viral, web. You can discuss this entry, share pictures, and more in the pixelbomb forums. Responses are currently closed, but you can click here to generate a trackback url for your own site.