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Now that Apple dominates the digital music world, MTV has decided that it might serve them well to jump on the bandwagon and try their hand at this “new” thing called music downloading. Once the bridge between music and video, but lately the victim of horrible reality programing, MTV has joined forces with Microsoft to develop a new online music service they are calling Urge.

URGE comes integrated into the newest version of Microsoft Corp.’s Windows Media Player, which users of Microsoft’s Windows will receive in coming weeks as an upgrade. Prior to that, the player upgrade will be available for download at the URGE and Microsoft Web sites.

At launch, URGE will have more than 2 million tracks, which can be purchased individually at 99 cents or as full albums starting at around $9.95.

The service also will offer unlimited downloads at a monthly rate of $9.95, or $14.95 for the ability to transfer songs to any of more than 100 compatible portable music players.

It’s tough to say if this new service will sink or swim, especially when their tunes aren’t compatible with the iPod.

Related: Universal Music fined $12 million in payola case

[via AP]

This entry was posted on Monday, May 15th, 2006 at 11:27 am and is tagged with microsoft, music, tech, web. You can discuss this entry, share pictures, and more in the pixelbomb forums. Responses are currently closed, but you can click here to generate a trackback url for your own site.