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Victoria’s Secret has ventured into the realm of sports and plans to make it sexier. The company (rather quietly) rolled out their new athletic line via their online store last week, with a full store launch due on May 15th.

Its line aims to give some fashion edge to sports bras, known more for compressing than lifting and separating.

…

“This is a whole new category for us,” says Victoria’s Secret spokeswoman Martha McGuinness. “The mentality for sports bras before was suck it in, flatten it out and tighten it up. … We’ve developed a bra that takes into account a woman’s cup size and the activities she’s doing.”

[via AZ Central]

This entry was posted on Monday, May 8th, 2006 at 11:03 am and is tagged with alessandra ambrosio, news, products. You can discuss this entry, share pictures, and more in the pixelbomb forums. Responses are currently closed, but you can click here to generate a trackback url for your own site.