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The estate of artist Jean-Michel Basquiat has entered into a multi-year agreement with Reebok to produce a new collection of shoes as well as a new global ad campaign. The new shoe, dubbed Reeboppers and designed by Maharishi of London, features the late artist’s favorite colors — black, red and white — as well as his trademark crown logo. The shoe is priced at $140 and due in stores at any moment; more designs may be forthcoming as well. Reebok’s “I Am What I Am” campaign is including Basquiat along with other celebrities, including Jay-Z, 50 Cent, Allen Iverson and Christina Ricci. The deal was promoted by David Stark, president of the brand licensing agency Artestar and agent for the Basquiat estate.

Read: Jean-Michel Basquiat

[via artnet]

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