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With the sexual revolution in America all but won, Playboy is now focusing on another target — the “prudish” Indian market.

Playboy has a chance to renew itself as a magazine of high living in a country that celebrated sex in antiquity, then grew prudish, and is now loosening up again.

Ms. Hefner has said that an Indian version of the magazine “would be an extension of Playboy that would be focused around the lifestyle, pop culture, celebrity, fashion, sports and interview elements of Playboy.” But the magazine would not be “classic Playboy,” she warned. “It would not have nudity,” she said, “and I don’t think it would be called Playboy.”

Some see India in the 2000’s as similar to America in the 1950’s: on the cusp of a sexual revolution, with stirrings of changes in private that have yet to gain public acceptability.

Playboy without nudity? So much for the so-called sexual revolution…

[via NY Times]

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