The Chronicals of Narnia on video iPod
Permalink | December 5th, 2005
Disney has announced that they will be delivering full-screen theatrical quality video direct to video enabled iPods, starting with their latest feature, The Chronicals of Narnia: The Lion, The Witch and The Wardrobe.
Using a broadband video software platform from Maven Networks, Disney today launched “The Narnia Full-Screen Experience.” The Internet channel, available on the film’s official website, narnia.com, allows broadband consumers to receive trailers, clips, behind-the-scenes segments, interviews, and other film content to their laptops or PCs in unmatched theatrical quality. For consumers who enjoy “on the go” viewing options, the Maven software allows them to receive trailers and clips that are automatically downloaded and synchronized directly to their video-enabled iPods.
With this initiative, Disney becomes the first film studio to publish promotional campaigns to video-enabled iPods. With video consumption rapidly on the rise online and through Internet-enabled devices, Maven’s software allows Disney to deliver and manage its video content in a single package, optimally encoded and formatted for iPod, PC and TV viewing. Other video solutions only provide video optimized for a single device or require content owners to pre-select formats and download content independently and multiple times.
Hmmm, I’d be much more excited if it didn’t require that third party appliation from Maven Networks…
[via Walt Disney Studios]
