Cheering for pharmaceutical sales

Permalink | November 28th, 2005

Cheering for pharmaceutical sales

More drug companies are starting to hire former (and current) cheerleaders into their sales force; but it’s not just for their looks, or at least that’s what they tell us…

Anyone who has seen the parade of sales representatives through a doctor’s waiting room has probably noticed that they are frequently female and invariably good looking. Less recognized is the fact that a good many are recruited from the cheerleading ranks.

Known for their athleticism, postage-stamp skirts and persuasive enthusiasm, cheerleaders have many qualities the drug industry looks for in its sales force.

[via NY Times]

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