ELLE has unveiled its first branded cell phone — calling it “the fashion accessory of the new season.”
Deliberately feminine, the GlamPhone features a built-in mirror and a necklace-like carrying strap featuring the ELLE signature. Combining a velvet look with ultra brilliancy, the GlamPhone will have red and black colour options. The first collection will be launched exclusively at le Printemps Haussmann in France on September 8th, before its worldwide release by the end of September.
For those who can’t wait to run out and buy one, reports say they don’t go on sale until October 17th with a retail price of £149.99.