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Google expands its ad services to the one resource it’s trying to make obsolete, printed publications.

In its first significant expansion beyond the Internet, Google has bought advertising in a handful of technology-industry magazines and resold chunks of the space to merchants already participating in its booming Internet marketing network.

The company confirmed the test Wednesday, but provided few other details in a statement.

“This limited test is part of Google’s continuing effort to develop new ways to provide effective and useful advertising to advertisers, publishers and users,” the Mountain View-based company said.

[via AP]

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