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ESPN is expanding beyond the confines of television and creating a total interactive media experience.

[T]he idea that you’ll only watch television by plunking yourself in front of a 60-inch plasma screen is growing quaint. Home networks will put TV on your desktop; a proliferation of wireless technologies, from 3G to WiMax, will let you take it anywhere. And in a few years, when the cable companies finally dump their bandwidth-hogging analog channels and go all-digital, they’ll be able to offer broadband at speeds that will put TV-quality video on the Net. Professional television will no doubt remain distinguishable from the rising tide of videoblogs, but the age of one-to-many broadcasting will be over for good.

ESPN’s response: Bring it on. “We are not a television company,” declares John Skipper, whose job as head of most non-television operations, including ESPN.com and ESPN the Magazine, is to lead the outfit into the post-network era. “We are a sports media company. We’re gonna surround consumers with media. We’re not gonna let them cut us off and move away from our brand.”

ESPN plans to serve up content in any way possible, creating media suitable for all platforms.

[via Wired]

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