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Cell phones? Over There, Right Next to the Nachos

Jeanne Yanaro long associated 7-Eleven with Big Gulps and last-minute groceries. But late last year she turned to her local convenience store for a more substantial purchase: a cellular phone.

“It would have been the last place I’d have thought to go for a phone,” said Ms. Yanaro, a marketing manager who lives in Chelmsford, Mass.

When 7-Eleven started its own mobile phone service last year, stocking handsets on the shelves near the beef jerky and burritos, it became one of dozens of companies, many with no experience in the phone business, making a new sideline of selling mobile communications.

[Full Article]

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