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Yahoo to Start Tests of Ads on Blog Sites

By SAUL HANSELL
Published: August 3, 2005

Call it the battle of the blogs. Yahoo is testing a system that will let it place ads on Web sites of bloggers and other small- and medium-size publishers, a market that was created and is dominated by Google.

Yahoo will invite 2,000 sites to take part in the test, beginning today, and will open the system to blogs and other publishers by the end of the year.

[Full Article]

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